Life is good leverages Demandware platform

Burlington, Mass. -- E-commerce solution-provider Demandware said Wednesday that lifestyle brand Life is good has selected Demandware Commerce as the central platform to support its digital growth strategy.

Demandware was selected to help the brand achieve online business goals, deliver multichannel initiatives, and support its non-profit arm, The Life is good Playmakers. “Demandware helped us to achieve a best-in-class e-commerce experience, while providing us with a flexible digital backbone that allows us to achieve our vision of blending for-profit and non-profit,” said David Oksman, head of marketing for Life is good.

Life is good enhanced its new site with improved social sharing tools, strong visuals, and creative merchandising. Lifeisgood.com will also feature a customizable fundraising functionality called Life is good Events.