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Digital Marketing

  • Report: U.S. Hispanic shoppers make more grocery trips

    Jacksonville, Fla. -- Hispanic shoppers in the United States make more grocery trips and spend more across grocery trip types than total U.S. shoppers, according to AMG Strategic Advisors, the growth strategy consultancy of Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods industry. On average, U.S. Hispanic shoppers make 4.1 routine grocery trips per month and spend $110 on each trip, compared to total U.S. shoppers who make 3.8 routine grocery trips per month and spend $95 on each trip.

  • Optimism abounds at Macy’s heading into holidays

    A tepid economic climate and government shutdown weren’t enough to prevent Macy’s from producing a 3.5% third quarter same store sale increase and better than expected profits which prompted the department store operator to reiterate it full year financial forecast.

  • PlayNetwork to provide music to Levi’s in 1,500 stores worldwide

    Seattle -- PlayNetwork, a leader in branded entertainment media experiences, announced it is providing music programming and installing state-of-the-art media systems for the Levi's brand in 1,500 stores around the globe, including all U.S. locations.

  • Nielsen finds loyalty programs resonate with shoppers

    Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen.

  • Visa: E-commerce sales up 17% in first 10 months of 2013

    New York -- In the first 10 months of 2013, e-commerce sales are up 17% from the same period last year, according to the Visa Spending Intentions survey. To-date in 2013, Visa domestic e-commerce transactions exceeded one billion dollars on 211 days, an increase of 19% from 2012.

    In other findings:

  • Walmart offering earlier Black Friday deals too

    Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.

  • Accenture: Younger shoppers are the most likely to shop on Thanksgiving Day and Black Friday

    New York -- Thirty-eight percent of shoppers are likely to shop on Thanksgiving Day this year, according to Accenture’s annual Holiday Shopping Survey. Of those shoppers planning to hit the stores on Thanksgiving, 41% said they will be out shopping between 6 p.m. Thanksgiving Day and 5 a.m. the next morning.

  • Another new wrinkle in the e-commerce revolution

    The retail industry continues to hurtle toward an omnichannel reality with the most recent example involving SharperImage.com and the integration of “buy now” mobile capabilities provided by Digimarc into its print catalogs.

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