Digital Marketing

CINCINNATI — Macy's is offering customers in China access to an assortment of its highly regarded private brand merchandise through a Macy's section on Omei.com, a newly established China-based online retailer of in-season luxury and fashion brands operated by VIPStore Co., Ltd.

HOFFMAN ESTATES, Ill. — Sears is encouraging customer feedback for the products it sells by offering shoppers the chance to vote for their favorite participating charity every time they post a product review. Through its "Love/Hate: Share Your Thoughts, Send Some Love" project, Sears is offering customers the chance to share their opinion -- good or bad -- on products and in return vote for one of four charities to receive a grand prize of $100,000. The participating charities competing for the grand prize  include the American Cancer Society, St.

Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.

Minneapolis -- Target announced it will now offer shoppers the shopkick app via their smartphones. The service will allow shoppers to earn points for shopping at Target that can be redeemed for a variety of rewards.

“In our test launch, Target guests in seven cities had the opportunity to experience shopkick at Target and we received rave reviews. Now guests nationwide can start earning valuable points just by shopping our stores,” said Bonnie Gross, Target VP marketing and guest engagement.

BOISE, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


Boise, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


San Francisco — Williams-Sonoma has appointed former editor-in-chief of Martha Stewart Living Omnimedia’s Everyday Food Anna Last as the chain's SVP and executive creative director. Last will oversee all facets of the brand’s expression in the Williams-Sonoma catalog, on Williams-sonoma.com and in the brand’s store environments.

PORTLAND, Ore. and SEATTLE — Safeway has launched its Just for U online and mobile shopping tool in its Oregon and Washington divisions. Customers in these areas will now be able receive targeted savings to their Safeway Club card by signing up for free online at Safeway.com or accessing Just for U through the new Safeway Mobile App for iPhone or Android.

Portland, Ore. -- Safeway launched an online and mobile shopping program, called Just for U, in the company's Oregon and Washington divisions. The program, which delivers targeted savings directly to a customer's Safeway Club Card, can be accessed through the new Safeway Mobile App for iPhone or Android.

By Craig McLaughlin, [email protected]

There is a growing trend in the loyalty rewards space -- using reward points as currency, creating a more holistic, streamlined approach to loyalty programs.