Digital Marketing

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched a mobile-optimized version of Joann.com, m.joann.com, to facilitate shopping for smartphone users just in time for the holiday shopping season.

PALO ALTO, Calif. — Sony Stores have joined shopkick, a real-world shopping app, to offer “kicks,” shopkick’s proprietary reward currency, to shoppers for visiting stores, browsing lookbooks or interacting with products.

Dollar General’s 10,000 plus locations will be open Thanksgiving Day from 7 a.m. to 6 p.m., but it’s not taking the heat for doing so like rivals Walmart and Target.

Dollar General on Monday announced a series of online and in-store promotions, including special opening hours, designed to establish it as a holiday destination for gift givers as opposed to a convenient located stores that sell consumables.

Sears Holdings is looking to replicate the success it had with digital initiatives in 2011 by turning to the same firm that helped it deliver results.

For the second year in a row, Billups Design was selected to lead digital creative for Sears and Kmart Black Friday and holiday ecommerce dynamic ad campaigns. The project includes Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales, according to Billups.

New York -- Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.

Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey

The survey also indicates:

New York -- Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.

Forty participants in the annual OfficeMax ElfYourself campaign are due to join in next week’s McDonald’s Thanksgiving Parade in Chicago.

The elves will escort a candy train float along the parade route expected to be attended by 500,000 people and millions of television viewers. While on the parade route, the elves will distribute winter survival kits featuring cold-weather essentials such as lip balm, hand warmers and hot chocolate mix, and also invite spectators to enjoy OfficeMax's online and in-store deals this holiday season.

Austin, Texas -- Online coupon site RetailMeNot.com on Friday released its second annual Black Friday edition of the Shoppers Trend Report, which showed that 71% of holiday shoppers plan to spend “about the same” or “more” than they spent last year versus 63% who said "about the same" or "more" in 2011.

PITTSBURGH, Pa. — Dick’s Sporting Goods has announced its first-ever "Get Winter Ready" consumer promotion.

Dick’s has teamed up with The North Face and Columbia Sportswear as part of the program's sweepstakes, and will be giving away two one-of-kind prize packages. One includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other offers a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah.

Indianapolis -- One-in-five consumers is now "showrooming," according to new research by Aprimo, a Teradata in collaboration with Forrester Research analyst Sucharita Mulpuru. Of those consumers already showrooming, 33% say they ultimately used the information to buy elsewhere. The trend is only expected to continue growing, too, as 96% say they plan to use their smart phone to research prices the same way or more in the future.