Digital Marketing

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

Chicago - An overwhelming majority (89%) of moms are regularly influenced by coupons to try new food and drink products. Conducted by online community Womensforum.com, the "Womensforum.com Supermarket Moms Survey" of 2,200 moms also finds nearly half (49%) of grocery-seeking moms see it as a frequent occurrence.

New York -- Modell’s Sporting Goods has deployed cutting-edge technology in its Times Square flagship to welcome Super Bowl XLVIII fans. The sporting goods retailer has installed a virtual image of CEO Mitchell Modell to personally greet customers. The image is provided via Tensator’s “Virtual Assistant” digital signage solution, which creates the illusion of a real person.
 

Kozy Shack, a 50-year-old pudding brand, is hiring a spokes-grandma to represent the brand nationally in online, broadcast and print advertisements.

The call for applications has been put out coast-to-coast: Pudding-loving grandmas can submit their applications at KozyShack.me/Grandma now through Jan. 31. More information can be found in job postings on Monster, Careerbuilder and LinkedIn.

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

Plans for the fragrance division of Marc Jacobs to open a pop-up in New York City’s SoHo neighborhood are not terribly unusual. But the type of currency the shop will accept is.

The Daisy Marc Jacobs Tweet Shop, which will be open during New York Fashion Week, from Feb. 7 to 9, will trade in social currency instead of money.

Washington, D.C. -- Retailers overwhelmingly agree mobile must be the number one priority for their digital business in 2014, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online survey. More than half (53%) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.

Lands' End is looking to further its position as a lifestyle brand by entering the body care category with the launch of its Coastal Living Body Care Collection.   

The body care collection includes lavender and honey blossom scented body lotion, hand cream and body wash, and is available at landsend.com.