Bare Necessities entices tech-savvy shoppers

EDISON, N.J. — Bare Necessities, an online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, has launched an interactive look book showcasing Wacoal’s intimates to entice tech-savvy shoppers with smartphones and tablets.

"Bare Necessities continues to break new ground by combining interactive digital with the online shopping experience across smartphones, tablets, and desktops," said Jay Dunn, CMO for Bare Necessities. "With Wacoal, we are able to transition intimate apparel to true fashion, and the digital presentation within this Look book is the perfect example of how fashionable intimate apparel can be. Fans of our brand and Wacoal are going to love this."

Shoppers can view the look book on screens of all sizes, and shop directly from the look book with a single click of the mouse or touch of the screen.

Bare Necessities features more than 180 national and international brands, including Wolford, La Perla, Bali, Calvin Klein, DKNY, HUE, Under Armour, Spanx, Skinnygirl by Bethenny Frankel, Chantelle, Wacoal and Hanky Panky.