Digital Marketing

SAN DIEGO — Petco's National Adoption Weekend coincides with Mother's Day, and to honor mom on her special day, the retailer is showcasing moms who have adopted or fostered a pet in need while trying to find homes for pets in shelters.

Petco will hold adoption events nationwide from Saturday, May 11 through Sunday, May 12. Attendees will have the opportunity to meet pets in need of homes, speak with local adoption groups about fostering and learn how to properly care for a new pet's physical, mental, social and emotional needs.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

Ace Hardware and the Weather Channel have announced the launch of “Restore Your Outdoors,” which pairs Ace's service with the local weather knowledge from The Weather Channel. 

As part of this program, homeowners from across the country can enter for a chance to win $15,000 in Ace gift cards. In addition to the sweepstakes, Ace’s alliance with The Weather Channel provides homeowners with tips and tools to complete their outdoor home maintenance tasks.

A new ad campaign that seeks to show "the real Walmart" from the perspective of customers, employees and suppliers is sure to ignite renewed debate over the company’s impact.

Plano, Texas — Crossmark, a leading sales and marketing services company, has appointed Jim Rose as president of marketing services. 

The company sees the addition of Rose to its leadership team as a significant step toward bolstering its strong position and expertise in marketing services.

“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said CEO Joe Crafton.

PLEASANTON, Calif. — Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.

OMAHA, Neb. — Hayneedle, a leading online home furnishings retailer in the United States, will begin offering special, curated sales events from its independent flash sale site, the Foundary, at hayneedle.com starting May 6.

Los Angeles – Shoppers are setting a budget for Mother’s Day spending this year, according to a new survey from PriceGrabber. Results of the 2013 Mother’s Day Survey show that 52% of consumers plan to spend less than $100 on Mother’s Day gifts, with flowers the most popular gift selection.

The survey of 6,824 US online shopping consumers also shows that 23% of shoppers will spend $100-$249, while 12% will spend more than $250 and 13% do not have a budget in mind.
 

HOFFMAN ESTATES, Ill. — Among the highlights of the first Sears Holdings shareholder meeting since Edward Lampert became chairman and CEO were details on the company's progress in combining its brick-and-mortar and online businesses.

New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.