Digital Marketing

London – Omni-channel global fashion brand Burberry is taking a pioneering step into the realm of digital customer engagement with a new program called Burberry Kisses. Partnering with the Google Art, Copy & Code project that presents itself as a “series of experiments to re-imagine advertising,” Burberry is allowing consumers to send online letters which are sealed with digital replicas of their kisses, complete with their choice of Burberry lipstick shade.

Austin, Texas – Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company. The survey of 1,067 U.S. residents age 18 and older conducted in April 2013 also revealed:

Lipton Iced Tea recruited singer and actress Katharine McPhee to host the Lipton Summer Tastes Party, which celebrated the summer solstice with an illuminated installation that will provide 24-hours of light to New Yorkers. 

The luminous orb, aptly named the Lipton Sun, was created in partnership with the Pratt Institute. 

Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient. 

In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine. 

Menlo Park, Calif. -- Facebook on Thursday announced the launch of a video feature for its photo-sharing app, Instagram. The new feature, which allows users to share video clips lasting up to 15 seconds, is seen as a direct shot at Twitter, which acquired short video start-up Vine last year.

Similar to photos, the Instagram videos will show up on a user's profile and will be available immediately on both Apple’s iOs platform and Google’s Android devices.

By Ben Anderson and Luge Pravda  

With an estimated 20 new TLDs (Top Level Domains, which is the suffix to the right of the dot) being launched on a weekly basis from August 2013, it’s time for retail brand owners to stop and think about their domain strategy once again.

Miami, Fla. – Burger King Worldwide Inc. is expanding its BK Delivers home/work delivery program to five restaurants in Boston. Customers inside delivery zones can customize Burger King products and order them either online or by phone. The service, currently available in New York, Miami, Houston, Los Angeles, Chicago, San Francisco Bay Area, Vegas, Sacramento, greater Washington, D.C., Phoenix and Denver, has launched in one Boston restaurant, will launch in two more in the next two to three weeks, and in another two stores during the summer.

FORT WORTH, Texas — Pier 1 Imports saw “significant” growth in sales and profit for the 15th consecutive quarter.

LONDON — U.S. retailers can look across the pond to Tesco for some digital inspiration. The retailer is launching a new tablet app that will allow shoppers to sign up for its Tesco Clubcard. 

Tesco is looking to recruit more customers to sign up for the retailer’s loyalty card and join the 17 million who already have it. 

The app, built by mobile marketing specialists Incentivated, is hosted on dedicated iPads located in specially created branded cases attached to the walls of stores.

Denver -- Multichannel specialty apparel Pampered Passions Fine Lingerie is turning to Facebook to find its next new models. Pampered Passions is launching a contest where women can post photos of themselves on its Facebook page. Every month, the customer with the photo receiving the most likes will receive a dedicated page with their pictures on the Pampered Passions e-commerce site and also get a one-year free membership in the retailer’s “Lingerie of the Month” club.