Digital Marketing

With an 8.7% same store sales increase, the addition of 21 new stores, a burgeoning digital business and surging first quarter profits, Ulta Beauty demonstrated why it is one of the retail industry’s most compelling growth stories.

A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

Shoppost is a free app that gathers product information and pulls it into an interactive post that can be shared via social channels in a few clicks. The app is available for free to sellers who use BigCommerce and Shopify with additional e-commerce platform support rolling out in the near future, according to the company.

Shopzilla, a leading platform that connects 50 million retail shoppers monthly with online marketers, has consolidated three marketing-centric business units — Audience Discovery and Activation Services — under the Connexity brand name.

“Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale,” the company said in a statement.

Boston — Three in four (75%) retailers can or intend to identify customers when they walk in the store, including 3% who already do so and 72% who are planning to do so within five years. According to the new 2014 CRM/Unified Commerce Benchmark Survey of top North American retailers from Boston Retail Partners, 95% of respondents indicated customer experience/ customer engagement is one of their top three current initiatives.

Craftsman is looking to make the most of this year’s Father's Day with a "Dad" anthem, bacon-inspired wrapping paper and a "MAKEcation" weekend.

The brand describes a MAKEcation as a vacation where dads get to make things with their hands — and, well, Craftsman power tools. “It's like a fantasy camp for tool enthusiasts, hosted by actor and comedian Rob Riggle, with expert instructors from across the U.S.,” the brand said in a statement.

By Eric Larson, Chief Revenue Officer, HelloWorld

The retail industry has experienced a massive shift in recent years, with mobile and social technology bringing both change and opportunity in how consumers research, browse and buy. With today’s new level of price transparency, and the competition always just a tap away, retailers are feeling the pressure.

Fort Worth, Texas -- RadioShack is partnering with hardware manufacturer and accelerator PCH International to create RadioShack Labs, a collaboration to help inventors and start-ups bring their products direct to the market — and hopefully boost store traffic. As part of the agreement, the retailer will open dedicated areas in RadioShack stores that feature new and innovative products from startups. The shops will utilize a direct-to-store model for select products, reducing inventory requirements and increasing inventory turn in the stores.  

From the 156-year-old Macy’s to the online startup Zady, Fast Company’s annual ranking of “The World’s Top 10 Most Innovative Companies in Retail” shows how diverse the retail landscape had become — and the changing nature of retail innovation.

Here’s a quick recap (I’ve added some comments following Fast Company’s qualifiers):

1. WARBY PARKER: For being the Warby Parker of Warby Parkers.