Digital Marketing

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray Cranberries has appointed Thano Chaltas to the newly created role of global CMO. He will report directly to Ken Romanzi, SVP and COO of Ocean Spray Brands.

Chaltas will be responsible for global brand development, and a part of the grower-owned cooperative’s leadership team. 

MENOMONEE FALLS, Wis. — Kohl’s is continuing its partnerships with the American Cancer Society and the Southeast Wisconsin affiliate of Susan G. Komen. To that end, the retailer and its philanthropic platform, Kohl’s Cares, have donated $1.7 million to support and expand education and patient-assistance programs.

Hoffman Estates, Ill. -- Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device. Members can download the virtual coupons, tailored to their interests, style preferences and shopping habits, from the Internet or the Sears mobile app.

Boca Raton, Fla. – Office Depot is offering college students a variety of online back-to-school shopping services through a dedicated page on its e-commerce site. Features include an online catalog geared toward college students and an online college checklist, as well as a partnership with connected learning platform Chegg.

Through the Chegg partnership, Office Depot will run a contest called the “Countdown to College Giveaway” with prizes including technology devices and school supplies, and co-authored online tips and articles.

Woodland Hills, Calif. – Build-A-Bear Workshop is partnering with 505 Games to release an app for iPhone, iPad and iPod Touch called “Bear Valley.” The app, available for $4.99 at the Apple App Store or on iTunes, lets customers create a virtual teddy bear and take it through various online experiences.

Bear Valley game features include shopping, buying and decorating a condo, performing in an outdoor theater, playing with toys, participating in scavenger hunts and playing on a playground. The game was developed by WayForward.

BOCA RATON, Fla. — Office Depot is not forgetting college students during the highly competitive back-to-school season, and to meet that segment’s unique needs, it has teamed up with Chegg, a student hub that offers various services to college students, including textbook rentals.

LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

PAWTUCKET, R.I. — Hasbro reported net revenues of $766.3 million for the second quarter ended June 30, a 6% decline compared to $811.5 million in 2012. Despite seeing growth across its girls, games and preschool categories, it was not enough to offset a decline in the company’s boys category. 

San Francisco – On July 19, online transportation service provider Uber is offering a one-day promotion where mobile customers could use the Uber app to order on-demand ice cream from an ice cream truck.

App users in 33 global cities, including 22 in the U.S. and Canada, have a one-day “order ice cream” option on their app. If one of several ice cream trucks deployed in each city is available, customers can order a bundle of five to six ice cream treats with payment directly charged to their Uber account.

Skechers USA’s recently remodeled East Coast flagship store on 42nd St. in Manhattan’s Times Square has incorporated five outdoor LED displays and three static displays to make its own statement on one of the world’s most visually noisy stages.