Digital Marketing

Menlo Park, Calif. – Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps. LiveRail, founded in 2007, also provides marketers with access to premium video inventory and data to help decide where to show their ads.

Hershey’s Chocolate World immerses shoppers in all-things Hershey. The two-level, 13.000-sq.-ft. store, which has a 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through and entrances styled to resemble Hershey’s Kisses, is designed as the ultimate brand experience. Custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars, make idea photo ops.

Overstock.com is offering free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.

In conjunction with its new premium tween brand for girls called I Heart UGG, UGG Australia is planning to launch on July 14 a dedicated e-commerce site that will offer the entire product line called iheartugg.com. 

The line includes footwear, loungewear, accessories and handbags and will be available in the United States, Japan and China. The new brand, the company said, has been designed to not only tap into the tween market but also to foster enduring brand loyalty among customers. 

New York -- UGG Australia on July 14 will launch an e-commerce site dedicated to its new tween-girls brand, I Heart UGG. The retailer also plans to open two I Heart UGG stores, in Waikiki, Hawaii, and in San Francisco, in early September.

The new line includes footwear, loungewear, accessories and handbags and will be available in the United States, Japan and China.

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.

Amazon continues to expand its original content creation capabilities. The online retail giant has added the hour-long dramatic thriller Hysteria, from Amazon Studios, Universal Television and Alcon Television Group, to its third pilot season, which will debut later this year on Amazon Instant Video.

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.