Digital Marketing

Salt Lake City – A 23% increase in Overstock.com’s sales and marketing expense helped reduce its second quarter fiscal 2014 net income to $1.9 million, down 48% from $3.7 million in the same period a year earlier. Revenue grew 13% to $332.5 million, from $293.2 million.

Patrick M. Byrne, CEO and chairman of Overstock.com, cited increases in technology spending as helping the company to quickly conceive and execute new ideas such as a recently launched consumer credit facility.

Menlo Park, Calif. -- Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Revenue from advertising was $2.68 billion, up 67% from last year. Mobile advertising revenue represented 62% of Facebook’s ad revenue in the second quarter, up from 41% in the year-ago period and 59% in first quarter 2014. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year.

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage. Shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.

San Jose, Calif. - On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and The E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.

A jump in mobile ads and daily users contributed to another strong quarter for Facebook — one that also beat analyst expectations.   For the second quarter ended June 30, total revenue rose 45% to $9.32 billion. This is a significant jump from $6.436 billion for the same period in 2016.    Revenues for the quarter also beat analyst forecasts of $9.20 billion, according to Thomson Reuters. This is the ninth straight quarter that Facebook has exceeded analyst expectations.  

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

Indianapolis - Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers. As chairperson, Lyle will lead the GRMA Advisory Board and play a key role in the development of the organization’s strategic initiatives and thought leadership.