Survey: Meineke top national brand for digital marketing
Denver – Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable. The company’s NatLo Top 30 identifies and ranks the most successful large digital marketers in the U.S. by using a set of local search and location-based marketing criteria to assess their performance.
To compile the ranking, Placeable analyzed 280 brands across selected industries, including retail, banking, restaurant and hospitality. Evaluating the critical elements of local marketing, Placeable calculated a NatLo Score from zero to 100 for each brand. The NatLo Score measures a brand’s location-based digital marketing power by examining its performance across four key dimensions of local online marketing: visibility, depth, precision and reach.
The national brands leading the inaugural NatLo Top 30 rankings include:
1. Meineke
2. Nationwide Insurance
3. Papa Murphy’s
4. Best Buy
5. PetSmart
6. Ramada
7. State Farm
8. Holiday Inn/Express
9. Super 8
10. Days Inn