Online retailer Piperlime brings new guest editor onboard

SAN FRANCISCO — Online retailer Piperlime continues to grow its Guest Editor program. The program's most recent addition is actress Jessica Alba, who will join current guest editors Rachel Zoe and Olivia Palermo to launch the fall 2013 season.



The partnership kicks off today, giving customers access to Alba's product picks, favorite trends and fall must-haves.



"I am excited to partner with Piperlime and select my picks for fall," said Alba. "I love the brands they carry and how they have edited the styles down to the best of the best with a mix of price points."



Piperlime carries more than 500 apparel, footwear and accessories brands ranging from casual to designer. Piperlime customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email. Gap, Banana Republic and Old Navy credit cards are accepted, and customers can earn and redeem reward points at piperlime.com. Customers can also shop four other Gap Inc. online stores using the same shopping bag and one easy check out.