Digital Marketing

New York - Saks Fifth Avenue is launching a user-generated content hub on Saks.com called #SaksStyle. Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

Amazon has rolled out KDP Kids, a program designed to help children’s book authors prepare, publish and promote both illustrated and chapter books in Kindle Stores worldwide.

Children’s book authors can use Amazon’s new Kindle Kids’ Book Creator tool to create illustrated children’s books that take advantage of Kindle features like text popups. Once the book is ready, authors can upload it to KDP, and use KDP’s category, age and grade range filters to help Amazon customers choose the right books for their kids.

New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

Sterling, Va. - Neustar Inc, a provider of real-time information services and analytics, is releasing AK Media Insights Pro, a service that gives brands and agencies the ability to model and analyze their own media and audience data to uncover campaign insights that go beyond standard reports and dashboards.

Christopher & Banks president and CEO LuAnn Via said financial results for the second quarter ended Aug. 2 were solid, adding that the company made continued progress toward its long-term growth objectives.

Net sales at the specialty women’s apparel retailer totaled $106.6 million, an increase of 2.3% from $104.2 million for the year-ago period. During the quarter, the company operated an average of 9.3% fewer stores than during the comparable period last year. Same-store sales increased 2.6%.

RetailMeNot has named former eBay executive Michael Jones as SVP of retailer and brand solutions as it seeks to grow its footprint.

Jones spent the last four years serving as VP of merchant development at eBay, where he was responsible for building and developing the company's business relationships with some of the largest brands and retailers in the world and growing the business of its largest customers. His responsibilities included sales, business development, merchant relations and operations for eBay's marketplace business.

Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.

Campbell’s Chunky soup, the official soup sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign.