Groupon entices last-minute holiday shoppers

Groupon is offering last-minute holiday shoppers Grouponvelope and a digital gift voucher. With these new options, Groupon lets local merchants who do not have a gift card program reach customers who are looking for last-minute holiday gift ideas.



“Many merchants don’t have the resources to invest in the same digital gifting solutions provided by national retailers, and they miss out on sales that are important to their bottom line,” said Groupon CEO Eric Lefkofsky. “Our new gifting solutions create a level playing field for local merchants and effortless last-minute holiday shopping for consumers.”



The digital gift vouchers and Grouponvelope and are available for virtually every deal on Groupon.com, including travel experiences from Groupon Getaways and products from Groupon Goods. Once the purchase process begins and “Give as a gift” is clicked, shoppers can choose “Electronic Style” or “Print Style.”



With “Electronic Style,” the gift giver can choose from four different electronic envelope themes and select a delivery date at checkout. The animated e-card will arrive on the selected delivery date.



With “Print Style,” the gift giver can print out a specially designed gift Grouponvelope that can be cut and folded into a holiday-themed envelope and card. Detailed instructions on how to assemble the Grouponvelope are illustrated here.