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Digital Marketing

  • Study: Mass retailers more popular than e-tailers for holiday

    Denver – An estimated 28% of consumers plan to do most of their holiday shopping at mass retailers, compared to 26% who will frequent online retailers. According to an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.   

  • Survey – Cross-border shoppers double spend of domestic shoppers

    San Jose, Calif. - Cross-border shoppers (those for whom more than 10% of their online spend is cross-border), spend approximately twice as much as consumers who only shop domestically. New research from PayPal and Ipsos, which investigated the online and cross-border shopping habits of more than 17,500 consumers in 22 countries, shows 30% of U.S. online consumers shop across borders.  

  • Amazon starts Black Friday deals Nov. 21

    Seattle – Amazon.com will start offering Black Friday deals on Friday, Nov. 21, and adding new deals as often as every 10 minutes for eight straight days. Amazon will introduce three Deals of the Day starting on Thanksgiving at midnight, as well as three more on Black Friday, in addition to thousands of limited-time Lightning Deals.   

  • Citizen Watch flagship combined digital elements with sustainable design

    LYNDHURST, N.J. - Citizen Watch Company of America opened its first-ever global flagship, in Times Square, New York City.    The 1,300-sq.-ft. foot store is designed to appeal to amateur and serious watch enthusiasts alike, with interactive and hands-on displays and exclusive offerings, Multiple 360- degree cases allow for shopping from either side of the case and provide easy movement throughout the store.  

  • Macy's adds interactive fun to Black Friday

    In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

    Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

  • Maurices launches interactive shoppable video

    Duluth, Minn. – Specialty fashion retailer Maurices has partnered with interactive video provider Zentrick to upgrade its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and Maurices logged 15.2% engagement and a 7.4% click-through rate (CTR).   

  • CIT: Middle-market retail execs cautiously optimistic about holidays

      NEW YORK - Senior middle-market retail executives are cautiously optimistic about the upcoming holiday season.  Fifty-five percent of executives anticipate their total holiday sales will increase by 6% or more in 2014, as compared to only a third last year, according to an annual study conducted by CIT Group.  

  • Best Buy teams with Ibotta for Black Friday

    Minneapolis — Best Buy Co. Inc. is partnering with shopping app provider Ibotta Inc. to drive Black Friday sales at Best Buy stores and on its website. Ibotta will provide Best Buy shoppers an exclusive cash back offer when they purchase more than $100 in-store or online at Best Buy.   
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