Digital Marketing

Duluth, Minn. – Specialty fashion retailer Maurices has partnered with interactive video provider Zentrick to upgrade its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and Maurices logged 15.2% engagement and a 7.4% click-through rate (CTR).   

  NEW YORK - Senior middle-market retail executives are cautiously optimistic about the upcoming holiday season.  Fifty-five percent of executives anticipate their total holiday sales will increase by 6% or more in 2014, as compared to only a third last year, according to an annual study conducted by CIT Group.  

Minneapolis — Best Buy Co. Inc. is partnering with shopping app provider Ibotta Inc. to drive Black Friday sales at Best Buy stores and on its website. Ibotta will provide Best Buy shoppers an exclusive cash back offer when they purchase more than $100 in-store or online at Best Buy.   

Some of the biggest names in the retail industry have partnered with a new online shopping and fundraising platform called iMyne, which aims to make it easy for consumers to earn money and give to their favorite causes after shopping online.

Like other rewards sites, imyne.com gives shoppers the option of earning cash back. But it also allows them to send their cash back to charitable causes. Top retailers such as Nordstrom, Neiman Marcus, Target, Sears, Home Depot, Gap, Best Buy, Saks, Zappos and more have all signed up as retail partners.

DENVER — An estimated 28% of shoppers plan to do most of their shopping at mass retailers versus 26% who will opt to shop online retailers this holiday season, according to an ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research.

Holiday shoppers plan to cash in on a range of offers and value-add services this holiday season. Free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.

Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer.  She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.
 

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right?

Well, not if you are a Toys”R”Us Rewards member.

The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices.

The retailer plans to give its nearly 19 million loyalty program members a sneak peek of Black Friday deals on more than 100 items beginning Nov. 23.