Abercrombie & Fitch launches omni-channel spring campaign

New Albany, Ohio – Abercrombie & Fitch is launching a spring 2014 marketing campaign that includes omni-channel features such as live Twitter Q&A sessions with celebrities. The campaign, “The Making of a Star,” spotlights a select group of rising actors and musicians.



The cast includes Christa B. Allen (ABC's "Revenge"), Diego Boneta ("Rock of Ages," "The Dead Men," "Another You," "Pele and Eden"), Kylie Bunbury (ABC Family's "Twisted"), Colton Haynes (CW's "Arrow"), Jazzlyn Marae (Nickelodeon's "Fred: The Movie," ABC Family's" Nine Lives of Chloe King"), Steven R. McQueen (CW's "The Vampire Diaries "and upcoming Steve McQueen Documentary"), and Debby Ryan (Actress/Musician). Photographs and videos of each star, shot by photographer Bruce Weber, will be featured online, in the A&F app, and in A&F stores around the world.



Abercrombie & Fitch will host live Twitter Q&A sessions with Diego Boneta, Steven R. McQueen, and Debby Ryan throughout the season. Consumers can follow @abercrombie on Twitter and Instagram to be part of "The Making of a Star" campaign.



"A&F's new Stars on the Rise are exceptional, multi-dimensional, and optimistic," said Craig Brommers, senior VP of marketing for Abercrombie & Fitch. "We're excited to add a new cast to our long list of successful talent."