Digital Marketing

When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.

Office Depot has integrated its Office Depot and OfficeMax brands by launching on Sunday a single, combined insert offering savings on products and services being offered at both retail banners.

The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

L’Oréal Paris is bringing the personalized service of a department store to the mass market with its latest in beauty digital innovation — “Makeup Genius.”

Based on the insight that beauty is one of the most “Googled” topics in the world — with about 4 billion searches a year — the group’s innovation incubator decided to respond to the needs expressed by consumers by offering greater customization and interaction with their brand.

Shelfbucks, a leading iBeacon promotion platform for retail stores, has appointed retail industry veteran Bill Martin, founder of ShopperTrak, as chairman of its board of directors.

Martin will oversee Shelfbucks' growth in the retail sector, guiding the company's strategic planning, operations and marketing efforts.

Chantilly, Va. -- Social media advertising revenues in the United States will grow from $5.1 billion in 2013 to $15 billion in 2018, for a compound annual growth rate (CAGR) of 24%, according to BIA/Kelsey’s latest U.S. Social Local Media Forecast. This year represents the greatest year-over-year jump in social media ad revenues, growing to $8.4 billion in 2014, largely due to increases in mobile and native advertising.

New York – Many Americans are unsure of the level of privacy afforded by social media communications. According to a new survey of 1,141 U.S. adults from research and consulting company YouGov shows that 57% of respondents did not think social media was a good method to send private messages.

In addition, older users are less likely to venture into the realms of private messaging than younger users. Two-thirds (67%) of 18-34-year-olds have used Facebook's private messages compared to only 41% of those 55 and older.  

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”

H-E-B and men's grooming brand Axe have partnered with the X Games to launch an innovative shopper marketing promotion that will reward consumers with an exclusive performance by X Games athletes at local H-E-B stores.

Marc Jacobs Beauty has launched an e-commerce website featuring more than 150 products in the Marc Jacobs Beauty collection, as well as exclusive access to limited-edition product offerings.

The site was developed with responsive design, and showcases a modern, center navigation, high-definition product shots with zoom capability, and true-to-life product swatches.

Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.

“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.