Digital Marketing

Seattle - A significant increase in selling, general and administrative expenses, as well as higher marketing expenses, helped plunge net income at pure play retailer Zulily Inc. below Wall Street expectations during the fourth quarter of fiscal 2014. Net income fell 15% to $10.88 million from $12.75 million.

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February. 

Minneapolis – Technology lovers who fall in love have a new online wedding registry option. On Feb. 16, Best Buy Co. Inc. will launch the Best Buy Wedding Registry.

Couples can create and manage their registry online or through the Best Buy mobile app. By early April, in-store kiosks in all Best Buy locations will help registrants and gift-givers view and print wedding registry lists. Couples will also have the option of syncing their registry with MyRegistry.com and TheKnot.com.

New York -- Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

Niche, founded in 2013, provides social media creators – its stable includes more than 6,000 – with free, cross-platform analytics on desktop and mobile, and serves as a non-exclusive talent rep to facilitate branded content deals with its network of companies and agencies.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

Carrollton, Texas - In a move designed to offer its guests a more enhanced, robust and personalized experience both inside and outside of the restaurant, TGI Fridays has selected two new agencies – Made Movement (Made) and Meredith Xcelerated Marketing (MXM) – to manage all future digital marketing, e-mail and technology campaigns.

Chicago – We live in an age of information, and consumers are valuing access to product information more than ever. According to a new study of 1,000 brands and retailers from PowerReviews, more than half (57%) of online shoppers reported specifically seeking out websites with product reviews.

Seattle – Amazon.com keeps on rolling out new products, technologies and services. The latest is Amazon Giveaway, a new self-service tool designed to modernize radio giveaways.

Everyone from authors, aspiring artists, non-profits, brands, bloggers, social media gurus and more, can now use Amazon to create a giveaway, choosing prizes from millions of eligible physical items. Amazon Giveaway is an intuitive tool that allows anyone to create and host their own giveaway, to generate awareness and reward their audiences.