Digital Marketing

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

Pittsburgh - American Eagle Outfitters and Aerie are launching the "Ultimate Road Trip" sweepstakes in stores nationwide and online from March 7 through March 18. Entrants have the opportunity to win a grand prize of a restored Volkswagen Westfalia valued at approximately $25,000 and $10,000 in cash to create their own ultimate road trip experience.

San Francisco -- Sephora on Thursday officially unveiled its San Francisco-located Innovation Lab, which will focus on the development of new strategies and technologies for both in-store and mobile shopping. In conjunction with the debut of the Lab, the beauty retailer announced the rollout of four new digital programs:

Bealls Inc., the 100-year-old Florida-based department store retailer, is developing a specialty store concept, called Bunulu, which will debut by the end of 2015.

Michaels is hoping to turn wanna-be crafters into bonafide artists with its new digital education partnership.

The arts and crafts retailer has joined with craft instruction website Creativebug to offer online arts and crafts classes taught by top instructors and industry experts through an exclusive partnership with Michaels.

Modesto, Calif. -- Lucky and Save Mart announced the launch of a rewards program driven by an integrated smartphone platform targeted to fit into the busy lifestyle of today’s shopper.

Named appropriately for each banner, Save Mart shoppers can start using the “Save Smart” program starting March 4 at stores throughout Sacramento, the Central Valley and Reno. “Lucky You” will launch in Bay Area Lucky stores on March 18.

The new owner of Shoes.com is not wasting any time in its quest to compete in a market dominated by Amazon and Foot Locker.

Shoeme, the parent company of OnlineShoes.com and Shoeme.ca, has formally re-launched Shoes.com after buying the website in December with a refreshed design and expanded product offering, now with more than 450 brands.

New York -- Women’s apparel retailer Dressbarn is thinking omnichannel with the launch of both a digital and in-store experience, called Dressbar, focused on exclusive designer collaborations with notable names in fashion.  

Beginning March 5, the collection will be available to shoppers at Dressbarn stores, and online at dressbar.com. In addition, the retailer is opening a Dressbar pop-up shop In New York City, at 102 Fifth Avenue.