Digital Marketing

Jeffersonville, Ind. – Despite a large amount of hype, most consumers interested in wearable technology are not currently planning to but an Apple Watch when it becomes available. According to an anonymous online survey conducted in February 2015 by Accent Marketing, four out of five wearable consumers say they do not plan to buy the Apple watch

Smart retailing, deep services and creative marketing lure shoppers to top malls

The retail industry is ever-changing, with shoppers now looking to malls as a place of both business and socialization. A constant evolution of attractions is needed to entice them to visit a center and then keep them coming back on a consistent basis.

Savvy mall owners are challenged to practice smart retailing and deliver creative, on-trend marketing tactics when leasing, marketing and operating shopping centers.

Big Lots Inc. did what it was supposed to do in the fourth quarter -- and more, as the discount retailer reported a better-than-expected 3% increase in same store sales.

The company also announced a new omnichannel initiative that it expects to put in place by the first quarter of fiscal 2016. Big Lots has dabbled in online selling in the past, but had discontinued those operations after not getting the strategy down quite right. Now the company says it is looking to fully embrace omnichannel retailing in-store and on its website with a new initiative launching this year.

Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

Seattle – If you can’t beat ‘em, join ‘em. Amazon.com is reportedly heeding that old saw with plans to open a store on the Tmall site of Chinese e-commerce giant Alibaba Holding Group.

San Francisco -- Sephora on Thursday officially unveiled its San Francisco-located Innovation Lab, which will focus on the development of new strategies and technologies for both in-store and mobile shopping. In conjunction with the debut of the Lab, the beauty retailer announced the rollout of four new digital programs:

Bealls Inc., the 100-year-old Florida-based department store retailer, is developing a specialty store concept, called Bunulu, which will debut by the end of 2015.