Digital Marketing

Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM) launched ECRM Connect 3.0, a redesigned productivity application that expands on the ECRM Connect platform which originally debuted April 2012.

BitPay has entered into a partnership with Hester Street Fair, an outdoor marketplace in New York, which will allow the fair’s vendors to accept bitcoin.

Hosted in New York’s Lower East Side, Hester Street Fair offers everything from handmade jewelry and rare vintage pieces, to wood fired pizza and ice cream sandwiches.

The following vendors will be accepting bitcoin:

New York -- Fast Retailing Co.’s Comptoir des Cotonniers division, a French fashion brand, has launched a new service, “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours.

Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.

Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.  

Fairfield, Conn. - GE Lighting and ByteLight are introducing LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure. ByteLight’s indoor location technology embedded inside GE LED fixtures will provide the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets.

Thought-provoking presentations and forward-looking exchanges dominated the annual gathering of the Global Retail Marketing Association’s (GMRA) Executive Leadership Forum at the Don Cesar resort on St. Petersburg Beach, Fla.
 

Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, is expanding its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.

Fans of the beverage can pitch in to make a difference in their communities, and up to $150,000 will be donated to Wholesome Wave, a nonprofit that focuses on making fresh and healthy food affordable and accessible to all people.

New York -- Jo-Ann Fabric and Craft Stores named Jim Wright as senior VP of marketing and advertising, and Megan Featherston as senior VP of merchandising.

Wright has served in multiple marketing leadership roles at national retail brands. He was most recently senior VP of marketing at Express where he was responsible for their brick-and-mortar and e-commerce advertising and marketing strategies.

New York – Verizon Enterprise Solutions has recently introduced a location-based service that will allow retail organizations to offer real-time benefits to their customers, such as proximity-based specials and fraud detection. Verizon Location Data Services, powered by Locaid, is available now to enterprise retail clients in the U.S.

New York -- Teen retailer Delia’s announced that its CFO, David Dick, has resigned. He will remain with the company through Aug. 1.