Digital Marketing

Boot Barn has taken a significant step forward in its e-commerce strategy now that its acquisition of Sheplers is complete.

Retailers use variety of technologies, channels for CRM success

Customer relationship management (CRM) is the strategy a retailer uses to develop an ongoing, individual relationship with a customer to ensure satisfaction and loyalty. But the specifics of CRM can mean different things for different retailers.

San Francisco -- Pinterest on Tuesday officially started its foray into e-commerce.

The social networking giant has started rolling out a “buy it” button on its pins on iPhone and iPad apps.  It also is launching new shop categories, including "Shop our picks," a curated selection of seasonal goods, and "Shop" for the latest buyable Pins.

Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.

Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

As food delivery increases in popularity among U.S. consumers, online grocer Peapod is launching an innovative service focused on produce.

The company is going to start offering the Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.

Quincy, Mass. -- Online grocer Peapod.com has joined the “farm box” movement that many local farmers markets and supermarkets are now promoting.

The company unveiled its Local Farm Box service, whereby customers in New York City; New Jersey; Eastern Massachusetts; Rhode Island; Pennsylvania; Maryland; Washington, D.C.; Virginia; Illinois; Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.

Barnes & Noble is debuting a strangely appropriate omnichannel promotion for a retailer who might wish it could go back to an era in which bookshops were more relevant.