Moms can get tooth wipes at Wal-Mart

Bentonville, Ark. – Busy moms who need tooth wipes, or maybe more well-known baby items, have a new resource in Wal-Mart. In a post on the official Wal-Mart blog, Diana Marhsall, VP of baby for Wal-Mart U.S., says the retailer is expanding the products and services for moms (or anyone else) shopping for baby needs.



In the past two years, Wal-Mart has expanded its selection of baby items, including launching the exclusive Urbini line of baby products. Wal-Mart has also made its online baby registry more accessible via mobile app and has brought suggestions to manufacturers such as including alarms on car seats to alert parents who still have a child in the car when they are leaving it.



Not coincidentally, Target has been relying on baby products as a big component of its current turnaround strategy. Also U.S. birth rates rose in 2014 for the first time since 2007, with prized millennial consumers driving much of the growth.