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Amazon predicts the hottest toys of holiday season

10/15/2015 has joined the cadre of retailers weighing in on the hottest toys of the holiday season by curating a list of more than 1,000 toys for kids.

The retailer’s Hot Toy List includes products for kids of all ages and interests. In addition to highlighting Mom Picks and Kid Picks, Amazon’s holiday toy list also features new trend-focused categories: STEM, Movie Favorites, Retro, and Toys That Go.

“We are super excited about the products featured on our Holiday Toy List this year, from popular STEM toys that educate and inspire the young scientist to our favorite movie characters that ignite the imagination in your aspiring actor or author,” said Eva Lorenz, category leader of toys and games for “The Holiday Toy List, which now features Amazon Wish List functionality and even more editorial content, makes shopping easier for parents and gift-givers so they can spend more time with their loved ones during the busy holiday season.”

Amazon says it will offer daily deals on Holiday Toy List products this year, including items from brands such as Disney, Fisher-Price, Green Toys, Hasbro, LeapFrog, Mattel, Nickelodeon, and Star Wars. This year, customers can also create Amazon Wish Lists for sharing with family and friends, add products to existing Wish Lists, or add products directly to their cart – all while shopping the Amazon Holiday Toy List. In addition, customers can shop the full Holiday Toy List using search filters like brand, age, price range, and discount, to find exactly what they are looking for.

Some of the anticipated best-selling toys and games for this holiday season include:

• Playskool Sesame Street Play All Day Elmo

• Crayola Easy Animation Studio

• Paw Patrol - Paw Patroller

• Girl Scouts Cookie Oven

• Syma X5C Explorers 2.4G 4CH 6-Axis Gyro RC Quadcopter With HD Camera

• WowWee MiP Robot Miposaur

• Star Wars The Force Awakens Kylo Ren Deluxe Electronic Lightsaber

• Fisher-Price Bright Beats Dance & Move BeatBo

• Fisher-Price Nickelodeon Blaze and the Monster Machines Super Stunts Blaze

• Barbie Pop-Up Camper Vehicle

• Frozen Sing-A-Long Elsa Doll

• Magic: The Gathering Arena of the Planeswalkers Game

• Hot Wheels Ultimate Garage Playset

• Anki OVERDRIVE Starter Kit, available through the new Amazon Launchpad program for startups

• View-Master Virtual Reality Starter Pack

• Miles From Tomorrowland Stellosphere

• Playmation Marvel Avengers Starter Pack Repulsor

Customers can also discover toys available exclusively from Amazon on the Holiday Toy List, including:

• Disney Frozen Anna Doll, Sven and Sleigh Gift Set

• Disney Frozen Karaoke

• Monster High Draculaura Collector Doll

• Learning Resources New Sprouts Complete Play Food Set

• Learning Resources Pretend and Play Cash Register, Pink

• Fisher-Price Little People Disney Princess Musical Dancing Palace Gift Set

• Fisher-Price Thomas the Train Wooden Railway Christmas Crossings

• Zoomer Kitty, Midnight

• FurReal Friends Flurry, My Baby Snow Leopard Pet

• Lincoln Logs Lake Union Lodge Toy

• Tinker Toys Little Constructor’s Building Set

• K’NEX 100 Model Imagine Building Set

• McFarlane Toys Halo 5: Guardians 10" Spartan Locke Figure (Un-Helmeted Version)

• Baby Genius Musical Train

Last month Toys”R”Us and Walmart both released hot toy lists last month that also focused on Star Wars, STEM, dinosaur and retro toys.

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