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Yorkdale Shopping Centre adding pop-ups, high-tech messaging service


Yorkdale Shopping Centre in Toronto is hoping to engage holiday shoppers with a series of pop-up shops and a online/texting messaging concierge service.

Yorkdale's holiday pop up shops include:

  • Brika is an innovative retail concept that curates and sells the work of the most talented and authentic makers, artisans and designers. Brika has had pop up locations across North America.

  • Nutra-Fruit Cranberry is a Quebec-based company that has ballooned to more than 200 employees in the past two years based on online and seasonal pop up shops.

  • Drake General Store, a popular extension of the Drake Hotel Properties, is proudly Canadian and will offer its curated curiosities, chic clothing and eclectic gifts.

  • Kit and Ace specializes in garments made from its exclusive “technical cashmere” fabrication.

In addition, the shopping center will be one of the first Canadian shopping centres to offer shoppers access to guest services teams via text or online messaging. Beginning November 1st, shoppers will have instant access to a guest service concierge for any kind of information they need to make shopping easier. The service, from Kipsu, allows for the planning for any shopping trip to start before customers even leave their home. Yorkdale guest services staff will be actively monitoring the text/messaging feature during regular shopping hours.

"We are committed to delivering an exceptional shopping experience and our Kipsu messaging concierge opens communications channels like never before," said Yorkdale general manager Claire Santamaria.

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