Digital Marketing

When your customer base is drivers who have had an accident or mishap with their vehicle, capturing consumers “in the moment” is crucial.

So with 6,500 mobile glass shops across the country, Columbus, Ohio-based Safelite Group Inc. runs a national business model that relies on capturing natural search traffic.

I hate to be the bearer of bad tidings, especially during the season to be jolly, but I’m a realist. And though I wish happy holidays for all, I must tell mall retailers to steel themselves for another disappointing holiday season. Deloitte is expecting seasonal sales growth of 3.5% to 4% this year, ahead of inflation but below the 5.2% growth of last year — but don’t expect malls and department stores to see that growth. A disproportionate share of holiday sales will go to the humble discount stores, far away from the fancier shopping centers.

Dollar General’s nearly 13,000 stores will be closed on Christmas Day, but the retailer is offering an enticing online discount in hopes of making a digital connection with shoppers.

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.

Move over millennials, there are two demographics ready to shake up the consumer landscape and impact retail sales.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping. 

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.