Digital Marketing

Lands' End has added a digital component to its sponsorship of the White House Easter Egg Roll this year.

The retailer says this year's theme for the Easter Egg Roll is "#GimmeFive," which encourages Americans across the country to share five things on social media they are doing to eat better, be more active, and lead a healthier life, and supports the First Lady's Let's Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential.

Media is complex. Time Warner Cable Media makes it easier for you to target the right consumers effectively on every screen from TV to mobile.

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

Decatur, Ill. - Decatur Earthmover Credit Union has selected the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards by using their debit cards for everyday shopping.   

New York -- Technology is both disrupting and revitalizing retail, according to a new report by Fung Business Intelligence Centre Global Retail & Technology (FBIC).

Ace Hardware is following the omnichannel retail fulfillment trend of free same-day store pickup for online orders.

The retailer had launched the service at some stores in 2014, but is now rolling it out nationwide.

The program “enables consumers in neighborhoods across the country to complete their home maintenance projects more quickly and easily than they were able to before,” Jeff Gooding, the retailer’s senior director of consumer marketing, said in a statement.

The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.

Bay Shore, N.Y. -- Confectionary giant Mondelēz International is deploying digital signage displays that resemble a store assistant to promote its new sweet treats in Carrefour, Cora and Makro stores across Belgium.  

The Tensator Virtual Assistants displays, which have a 20- by 20-inch footprint, will stay in each location for two weeks before continuing on their retail tour. The displays use cutting edge technology to project the image of a real person that can deliver a variety of messages.

Oak Brook, Ill. - Ace is the place with the helpful in-store pickup of online orders. Ace Hardware is nationally launching its free store pickup program beginning Wednesday, April 1 at participating Ace stores.

Free store pickup will allow customers to check their neighborhood Ace store's available inventory on Acehardware.com and either go in-store to make their purchase or place their order online and pick it up in-store the same day.