Digital Marketing

Watch this video for a time-lapsed video on how Target transformed a 16,000-sq.-ft. space in Manhattan into its holiday-themed pop-up, Target Wonderland.

Shoppers at Walmart stores will soon be able to pay with their smartphones as the retailer has developed a unique solution to become the newest entrant in the crowded world of mobile wallets.

Retailers looking to boost in-store redemption rates for coupons should consider implementing a particular leading edge technology.

A new study from Juniper Research, “Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020,” has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up more than 10 times from 11 million in 2015.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

According to new research from Engagement Labs, on Facebook, high-end shoe brand Christian Louboutin ranked first with the highest overall proprietary “eValue” social media measurement score, as well as the highest engagement and responsiveness scores among luxury brands studied.

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Women’s lifestyle brand and retailer Vera Bradley is the latest company to feel the negative sales effects of weaning shoppers off promotions, but the strategic shift has done wonders for the company’s bottom line.