Digital Marketing

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Women’s lifestyle brand and retailer Vera Bradley is the latest company to feel the negative sales effects of weaning shoppers off promotions, but the strategic shift has done wonders for the company’s bottom line.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Purch, a digital content and commerce company, and comScore examined more than 3,000 qualifying purchases during a 90-day period to track key influences and behaviors of U.S consumers before, during and after a technology purchase. Purchases tracked include popular products such as mobile devices, tablets and wearables from top online retailers and brands.

Target Corp. has opened a 16,000-sq.-ft. space in New York that is part store and part holiday playground — and a testing ground for merging physical and digital retailing.

Target is back to its old marketing tricks in New York City this holiday season with a16,000-square foot omnichannel "spectacle” opening Dec. 9 next to Chelsea Market.

According to the Minneapolis Star-Tribune, the holiday pop-up store "is filled with 10 holiday-themed displays that incorporate a digital element on top of an interactive physical experience. Each one is tied in to a popular holiday toy that Target is selling at the space."

Consumer packaged goods companies eager to keep pace with shoppers’ desire for product ingredient transparency have embraced a major initiative branded as SmartLabel.

SmartLabel is the name given to an initiative spearheaded by the Grocery Manufacturers Association (GMA) that is designed to give consumers easy access to detailed information on ingredients and hundreds of other product attributes, such as whether food items contain ingredients from genetically modified sources.