Digital Marketing

Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.

Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.

A new collection of five emojis created by Facebook gives users of the social media platform new ways to express themselves that could have huge implications for retailers.

Enabling consumer product discovery in the omnichannel age is not a simple or easy matter. Having merchandise available and visible on store shelves is no longer sufficient. Meanwhile, products consumers see on e-commerce sites are mostly determined by prior behavior or their search choices. Furthermore, it is hard to serve effective digital promotions on the mobile screens consumers are increasingly using to shop.

Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.

Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.

Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why:

Members of Target Corp.’s senior leadership team including CEO Brian J. Cornell, chief marketing officer Jeff Jones, and chief creative officer Todd Waterbury attended the recent TED Conference in Vancouver. In a post on the Target Bullseye Blog, the executives describe learnings such as the importance of empowering dreamers, the power of trust and reputation in social business, and why originals choose different Web browsers than everybody else.

The list of social media networks offering or planning to offer retail functionality reportedly just got longer. According to Re/Code, Joanna Coles, editor-in-chief of Cosmopolitan and a board member of the Snapchat social network, publicly stated that Snapchat intends to offer e-commerce. The announcement came during a presentation Coles made at the Re/Code Code/Media conference in Dana Point, California, on Feb. 17. [Re/Code]