Digital Marketing

New York -- Aimee Soft, a Tel Aviv-based software company, has become an affiliate member of The O Alliance, adding a service that helps brands identify products most likely to result in online transactions.

Guitar Center has teamed up with Grammy Award-winning musician-DJ-producer superstar Zedd on an innovative omnichannel promotion to give aspiring musicians the chance to take their careers to the next level.

Macy’s will finally unveil its off-price business model in the fall by opening four new stores in the New York City area under a name that might not be so unfamiliar to loyal customers.

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.

Milwaukee – A lot of pure-play e-commerce retailers have interesting origin stories. According to (dubious) legend, eBay started as a way to buy and sell collectible Pez candy dispensers. Aftcra, an online marketplace for American handmade products, has a verifiable tale of its roots fitting its all-American product selection.

Canton, Mass. - In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London. From May 4-5, Dunkin' Donuts is asking its Twitter followers to share who in their life deserves to be treated like royalty.

Macy’s and Rite Aid are joining the other major retailers and companies that have partnered with Plenti, the first U.S.-based loyalty coalition  that allows shoppers to earn rewards points through a variety of purchases, from paying a phone bill to filling up at the pump.

Shopper sentiment surged in the first quarter of 2015 amid optimism over the labor market, job stability, personal finances and gas prices, according to a new survey.

By Jessica Lee, senior manager of mobile, HelloWorld

Specialty retailer Christopher & Banks has come up with an innovative celebration of women to drive traffic this Mother’s Day.

The retailer will solicit nominations for, and select, Amazing Women to be recognized for their selfless giving and positive impact on the lives of those around them. The first search this year will be launched in celebration of Mother's Day with nominations open through May 10.