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Digital Marketing

  • Stein Mart inks new agreement with Synchrony Financial

    Stein Mart says it has extended its consumer credit agreement with Synchrony Financial with a new long-term deal.

    Since 2006, Synchrony Financial and Stein Mart have partnered to offer credit card programs for qualifying cardholders at the retail chain’s 278 stores and at Steinmart.com. Consumers can apply in-store or online for the Stein Mart Style Credit Card or the Stein Mart Style Platinum Master Card.

  • Another online brand gets serious about offline expansion

    An online brand known for its retro-inspired Indie fashions has brought on new executives to help it move into physical retailing and build an international presence.

  • Kidpik gives girls fashion power

    Young girls are notoriously picky about what they wear, and now someone is doing something about it.

    Kidpik, a new online shopping service aimed at girls age 3-12 (and their parents), offers curated, personalized fashion collections. Girls initially fill out an interactive quiz about their apparel preferences, and based on the results are assigned a look such as Girly Girl, Modest or Classic Chic.

  • A Children’s Place's Ezra Dabah returns with online shopping service for young girls

    Young girls are notoriously picky about what they wear, and a new online shopping service founded by the former chairman and CEO of A Children’s Place is looking to do something about it.

  • Wayfair brings digital expertise to an old-fashioned channel

    Online retailer Wayfair Inc. is putting a digital spin on that most traditional of selling vehicles: the paper catalog.

  • A penny for their business? J.C. Penney is on a roll

    J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

    On Thursday the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

  • SmartLabel: Bringing the Future of Shopping to Consumers

    Today’s consumer is asking more and more about the food, beverage and consumer products they buy, use and consume. They want to know what is in the product, how to use it and what is in its packaging. They want to know who benefits from the manufacturing and how. And it doesn’t stop there.

    The question is how CPG companies can meet this consumer demand when there is no way all of this information would fit on a package label.

  • PwC: Mobile shoppers in U.S. aren’t buying

    U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

    According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.

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