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Survey: Retailers focus on specific marketing channel
When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.
According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.
In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.
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Rue La La carries the news to customers
Specialty online fashion retailer Rue La La is telling all the young dudes (or dudettes) about the latest in fashion with a new content site called Rue Now.
Building on the fact that the average Rue La La member visits the site more than twice a week for purposes of learning and discovery as well as making purchases, the retailer launched the Rue Now platform will complement its daily shopping boutiques by giving customers access to timely fashion and lifestyle news.

