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Digital Marketing

  • Abercrombie & Fitch has changed. But do consumers realize it?

    From new store prototypes to merchandise changes, Abercrombie & Fitch has been investing in efforts to transform and update its namesake and Hollister brands.     Unfortunately, getting consumers to change their ideas regarding the brands is not proving all that easy, according to Columbus Business First.     

  • Target’s top marketing exec heading off to Uber

    Target Corp. is losing its top marketing honcho just months before it enters its most important selling season.   Jeff Jones, executive VP, chief marketing officer at Target, will depart the discounter effective Sept. 9. Jones will be joining Uber as president, ridesharing. He will responsible for Uber’s operations, marketing and customer support globally.   Target is conducting an external and internal search for Jones' replacement.  

  • Report: Email campaign opening rates are highest on…

    Staying true to the adage, “timing is everything,” retailers must be mindful that the best days for email-driven engagement don’t necessarily translate into same-day conversions, according to a new report from Yes Lifecycle Marketing.  

  • Coupon usage — print and digital — rises

    Consumers aren’t ready to let go of print coupons.   A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.  

  • Home goods retailer misses in Q2

    Kirkland’s reported a second-quarter loss that was larger than expected as it lowered its outlook for the year.   The home goods retailer lost $3.6 million in the quarter ended July 30, compared with a loss of $2.3 million in the year-ago period.   Net sales for the quarter increased 6.7% to $123.0 million. Same-store sales, including e-commerce sales, decreased 4.3%.  

  • Tech Guest Viewpoint: Pokémon and iBeacons: The new, friendly monsters of location intelligence

    Whether you’re an eye-roller or an enthusiastic participant, Pokémon Go is a game that’s difficult to ignore. It does have a lot going for it: nostalgic yet advanced, simple but strategic, and although played on phones, the game incorporates the user’s surroundings to an extent we haven’t really seen before. The “Go” sets the game apart from all others that have come before, Pokémon or not: you simply can’t catch Pokémon while sitting still.   

  • Kantar Retail makes holiday sales prediction

    Retailers can expect a slight rise in holiday sales this year compared to last — fueled largely by the online channel.   That’s according to Kantar Retail, which released the industry’s first 2016 holiday sales forecast. It projects growth of 3.8% for the fourth quarter, a slight increase over the 3.4% growth in the year-ago period.     

  • Abercrombie & Fitch expanding global footprint through wholesale deal

    Shoppers in select foreign markets have a new way to purchase goods from Abercrombie & Fitch.   The retailer on Wednesday announced a wholesale agreement with Zalando SE, a Germany-based online retailer that carries more than 150,000 styles from some 1,500 brands for women, men and kids and counts more than 18 million active customers. Beginning this week, Zalando will start selling Abercrombie & Fitch, Hollister and abercrombie kids products through its online stores in the 15 European markets it serves.   
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