Digital Marketing

The nation’s largest book-seller Thursday lowered its full-year same-store sales forecast amid declining sales caused by the upcoming election.    At least that’s how Barnes & Noble founder and executive chairman Leonard Riggio partially explained the chain’s disappointing first quarter results. Riggio, 75 and the company’s largest shareholder, has been leading Barnes & Noble since August, when it fired CEO, Ronald Boire, who had been in the position for just under a year.   

As retailers industry-wide search for the ideal customer engagement program, Williams-Sonoma is getting back to basics.  

Taking a lesson from B.F. Skinner, Office Depot is taking steps to reward college students for refraining from using their phones at the most critical time of the day — during class.   College students are so obsessed, and thus distracted, by their phones that 33% said they checked their device a minimum of 10 times a day, according to a study conducted by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln  

U.K. retailer Topshop will debut more than a new fashion line at London’s Fashion Week.    The British fashion brand and Nordstrom teamed up to launch a co-branded emoji keyboard app that features fashion and lifestyle emojis, stickers and GIFs resembling actual Topshop product sold at Nordstrom.   

This special report by WD Partners focuses on the new wave of shoppers that is poised to deliver more disruption to the retail industry—and how retailers can embrace that disruption to innovate and thrive in the evolving marketplace.

To download the report, click here. 

Vera Bradley in entering the New York City market, opening a digitally-savvy flagship in Manhattan’s SoHo neighborhood.      Scheduled to open in September, the two-level, 2,700-sq.-ft. store will carry the complete Vera Bradley collection, ranging from handbags and travel items to eyewear and jewelry, and debut the brand's newly redesigned logo and store concept.    

PREIT unveiled Amazon lockers at 15 of its mall locations on the East coast, making it one of the first mall owners to engage in this most physical of online-offline integrations.   Amazon shoppers who choose the locker option when checking out are notified when their packages have been delivered and can go to the locker location to pick them up. Consumers gain an added convenience and mall tenants get Web shoppers in their stores.