Digital Marketing

The fuel pump is becoming an increasingly critical customer touch point.

Often overlooked in the omnichannel experience, convenience store fuel pumps are a prime way to reach on-the-go shoppers. Extending their partnership with NCR, Rutter’s Farm is adding a new outdoor payment terminal to reach this time-pressed customer segment.

Coming to the local mall — Amazon?
 
Amazon plans to open dozens of pop-up stores in malls across the nation, according to Business Insider.
 
The temporary stores, whose total could reach 100 next year, will showcase and sell the company's devices, particularly its Echo home speaker, the report said.
   

Grandin Road has made the leap to brick-and-mortar with a spooky in-shop at Macy’s Manhattan flagship.
   
The brand’s 1,400-sq.-ft. Halloween pop-up is elaborately designed to offer a bewitching immersive experience, complete with digital signage animated with spiders, a costumed witch and scary animatronic products (also available for purchase.) An on-site photo booth allows customers to create a fun memento of their visit.
 

Out with the old, in with the new at Macerich’s Santa Monica Place, in Santa Monica, California.      WithMe, an interactive brick-and-mortar shopping experience that features limited runs of traditional and pure-play retail brands, has opened three new fashion pop-ups in its flagship space at the mall.  

Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
 
While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.
 

The nation’s largest book-seller Thursday lowered its full-year same-store sales forecast amid declining sales caused by the upcoming election.    At least that’s how Barnes & Noble founder and executive chairman Leonard Riggio partially explained the chain’s disappointing first quarter results. Riggio, 75 and the company’s largest shareholder, has been leading Barnes & Noble since August, when it fired CEO, Ronald Boire, who had been in the position for just under a year.   

As retailers industry-wide search for the ideal customer engagement program, Williams-Sonoma is getting back to basics.  

Taking a lesson from B.F. Skinner, Office Depot is taking steps to reward college students for refraining from using their phones at the most critical time of the day — during class.   College students are so obsessed, and thus distracted, by their phones that 33% said they checked their device a minimum of 10 times a day, according to a study conducted by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln