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Digital Marketing

  • Survey: Technology needs helping to drive back-to-school spending

    Consumers’ increased confidence in their own financial situation bodes well for back-to-school spending.    At least that’s according to Synchrony Financial’s Back-to-School survey, which found that clothing, shoes and electronics represent the majority of back-to-school spending for most families surveyed and more than a third expect to spend more in both categories this year. Longer supply lists and more technology needs are among the drivers of increased spending.   

  • The bright spot in the apparel industry is…

    Consumers are putting their best foot forward when it comes to spending.

  • Attention retailers: Affluent shoppers like coupons, too

    Think wealthy folks are averse to using coupons? Think again.   A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes.     Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.  

  • How NOT to sell online to British shoppers

    Online retailers who hope to sell their goods to British consumers should take heed when it comes to listing the price.   A survey by online translation agency revealed that 80% of the British consumer public refuses to buy from websites that do not post their prices in British pounds.  

  • Study: Digital revolution transforming shopper marketing

    Online marketing is sparking radical changes — and growth — in shopper marketing.   That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that  shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.  

  • Beauty retailer takes cue from dating app

    Sephora continues to innovate to drive mobile growth.   The retailer announced it is deploying two new interactive tools as part of a campaign to relaunch its private-label brand, Sephora Collection.  

  • Report: CVS Health testing Google Nearby beacon

  • Unusual online player seeks to crack dollar store segment

    Online retailer Hollar is looking to take sales away from a segment that, to date, has proved relatively immune to digital growth: dollar stores.  
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