Digital Marketing

Consumers aren’t ready to let go of print coupons.   A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.  

Shoppers in select foreign markets have a new way to purchase goods from Abercrombie & Fitch.   The retailer on Wednesday announced a wholesale agreement with Zalando SE, a Germany-based online retailer that carries more than 150,000 styles from some 1,500 brands for women, men and kids and counts more than 18 million active customers. Beginning this week, Zalando will start selling Abercrombie & Fitch, Hollister and abercrombie kids products through its online stores in the 15 European markets it serves.