Digital Marketing

Hangzhou, China – The apparel selection on Alibaba Group’s Tmall.com third-party marketplace is getting a lot bigger.

Tmall has formed strategic partnerships with more than 160 brands from 110 global apparel chains.  It will work with apparel brands in areas of new product launches, online-to-offline initiatives, data-driven operations, digital marketing campaigns and other services to enhance consumer shopping experiences.

A Northern California mountaintop retreat was the perfect venue for the nation’s largest arts and crafts retailer to host the inaugural Michaels Makers Summit.

The recent event was intended to serve as a community-building event for the a group of approximately 50 DIY and lifestyle bloggers who comprise the Michaels Makers community.

Some of the most creative minds in marketing, including some top retailers, were recognized recently when Experian Marketing Services held its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

Instagram is hot, and retailers that are interested in marketing their merchandise on the social network have a new option.

Olapic, a vehicle that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Brooklyn, N.Y. – Etsy Inc. assembled a growing net loss in the second quarter of fiscal 2015, despite improving sales results. Net loss doubled to $6.4 million from $3.2 million in the second quarter a year earlier.

Roseville, Mich. – Developing customer rewards programs costs money, but when done correctly pays big dividends. The National Coney Island restaurant chain has successfully increased guest frequency and spend with its Paytronix-powered Coney Bucks rewards program.

An instant-wins promotion almost doubled new Coney Bucks registrations over the average previous months' registrations. National Coney Island replaced its coupon-based advertising program with the Coney Bucks rewards program, which is built on the Paytronix Rewards Platform.

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Consumer Industries: Using Real-time Consumer Insights,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.

Minneapolis -- Target Corp. has made its first major foray into beacon technology as the retailer continues to look for ways to enhance the in-store shopping experience with digital tools.

The retailer announced it is testing beacons at 50 stores nationwide, including locations in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle. The company said it plans to expand the service to more stores later this year.

Target has become one of the largest retailers to enhance the in-store shopping experience while simultaneously bridging its physical and online experiences with new technology. 

Currency fluctuations and promotional costs led Etsy.com to report another lackluster quarter of financial results, as the retailer warned more trouble may lie ahead.

The New York-based e-commerce site for handmade and vintage goods blamed currency headwinds and marketing expenses for a loss of $6.35 million in the second quarter ended June 30. That was wider than the $3.15 million reported a year earlier. Sales rose 44% from a year ago to $61.4 million, matching the sales growth from three months prior.