Digital Marketing

Gone are the days when Black Friday signified the official launch of the holiday shopping season.    In fact, nearly half (49%) of shoppers will have a bulk of their holiday shopping done by Thanksgiving Day, according to a new survey from market intelligence solutions provider Market Track. And digital deals will be the catalyst.  

Uncertainty among the upcoming presidential election is not dampening holiday sales outlooks.   Indeed, retailers need to be ready to present their holiday best as U.S.-based retail performance over the November through December holiday period is expected to see a 3.2% year-over-year (YoY) lift in sales. This jump is driven partly by a 14.9% increase in YoY sales through digital channels, according to new data from RetailNext.  

Brick-and-mortar retailers such as Walmart and Best Buy are not only surviving online, but are thriving due to their sizable physical assets and digital investments.   That’s one of the main findings of a new report by Moody's Investors Service, which says that while Amazon keeps raising the stakes online and has a decade-plus advantage over other retailers in e-commerce, it still faces intense competition from the likes of Walmart and Best Buy, who are raising the bar online for other physical merchants.   

Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

The first generation to grow up online — Gen Z— is also poised to rank as the most demanding consumer group in history.

That’s according to a new report from Fung Global Retail & Technology, which warns that retailers, restaurants and leisure companies will have to adapt to the wants and needs of Gen Zers (refers to those born in 2001 and later.

Despite an increase in digitally-influenced retail spending, a gap still remains between retailers and digital shoppers.

Digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year – up from 14 cents of every dollar in 2013, according to Deloitte's new study, “The New Digital Divide: The Future of Digital Influence in Retail.”

The holiday shopping frenzy has begun, and it is shaping up to be more digital than ever.

Summer has barely said goodbye, but consumers nationwide have already turned their attention to the holidays. In fact, nearly one third of consumers, and nearly half of parents, began holiday shopping before Labor Day.