Digital Marketing

Walgreens saves time and effort spent on digital coupons
Paperless coupons are supposed to easy, and Walgreens is doing its best to make them that way. Walgreens customers now have the ability to redeem digital coupons from Walgreens and manufacturers for online purchases, as well as in-store purchases. Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.
Study: Not all online purchase journeys are the same
There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.

Analysis: Amazon Dash not yet on fast track

It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons. New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.
Study: Targeting Hispanics worthwhile for grocery retailers

Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”
Study: Back-to-school forecast looks sunny

Many kids are just starting their summer vacations, but back-to-school shopping is well underway.
Analysis: Is Ralph Lauren Corp. moving away from luxury?

Ralph Lauren Corp. made headlines with its June 7th announcement that it planned to close 50 stores and lay off 1,000 employees as part of a restructuring in response to lower sales. The announcement didn't go into specifics about the luxury brand’s plans to correct its course. But some industry insiders speculate that the background of Ralph Lauren CEO Stefan Larsson, who took the reins of the company in September, holds the key.
Survey: So far, so good for 2016

Retail tenants are not only reporting a strong performance for the year so far, but are also optimistic about the next six months.
Starbucks, Shanghai

The design of Starbucks’ flagship in the new Disneytown at Shanghai Disney Resort was inspired by the craft of coffee and the magic of Disney — and the latest in ordering technology. Located in the entertainment district just outside the main entrance to the theme park, the store is topped with a specially crafted wind vane that evokes the playfulness of Disney with the iconic Starbucks siren.
Israeli start-up targets Amazon Dash

The IoT-based home shopping landscape is getting a little more crowded.
Drug Store News, Mack Elevation co-host new 10x Thought Leadership Forum

The roster of speakers for the Aug.
Study: Millennial shoppers can be selfish, too

Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders. According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.
eBay promotion puts customers in charge