Digital Marketing

The attention spans of digital customers continue to shorten, giving retailers a very small window to connect with the mobile-first shopper.

Retailers stand to benefit from gift card sales beyond the initial purchase.

Zappos is creating a new shopping experience that celebrates classic footwear.

Hudson's Bay Company has appointed a veteran retailer to be its chief marketer.

Amazon has expanded its service that makes it easier for consumers without credit cards (or who prefer to use cash) shop its site.

Saks Fifth Avenue will celebrate the 80th anniversary of one of Disney's most popular cartoons in a multi-faceted program that includes its iconic holiday windows.

Despite soaring sales, Wayfair’s net loss got deeper during the third quarter.

Joann Stores wants to understand the transaction-level impact of their merchandising, promotion, and marketing decisions.