Drug Store News, Mack Elevation co-host new 10x Thought Leadership Forum

The roster of speakers for the Aug. 5 event includes (clockwise from top left):Alex Perez Tenessa, CVS; Bill Bergin, Rite Aid; Doug Stukenborg, former Target executive; Sarah Carberry, Google/YouTube; Brian Owens, Kantar Retail; Larry Levin, IRI; Justin Weigold, Facebook/Instagram; and Alex Hurd, Walmart.

Is your organization aligned with your top customers?

What is valuable in the eyes of the retailer is very different today than it was yesterday.With that in mind,Drug Store Newsand Mack Elevation Forum will co-host the next edition of the jointly produced 10X Thought Leadership Series,“The Growth Summit – “Ideas That Matter,”Aug. 5 in Boston, at the historic Villa Victoria Center for the Arts.

Slated for the day prior to the official start of the National Association of Chain Drug Stores Total Store Expo, the intimate, strategic sales event will feature seven high-impact leaders who will share their ideas and philosophies on how to create more value with your top retail customers.



“Every customer meeting must count and the best organizations in our industry invest in developmental opportunities to improve their sales engagement,” said DSN group publisher Wayne Bennett.

Attendees and sponsors will hear from some very special thinkers who are committed to creating new growth opportunities and deeper relationships, Bennett explained. “This is a perfect event for any sales or marketing leader looking to raise the bar.”



“Today’s most valuable sales organizations are practiced at listening, uncovering valuable hidden assets and harnessing their broader enterprise,“ noted Dan Mack, managing director of Mack Elevation Forum. “No brand is immune to competitive threats, and today’s growth brands engage with their customers on a different level.”



The full agenda includes:

• 
  “Health and beauty has become one,” Alex Perez-Tenessa, VP beauty and personal care, CVS Health


• 
  “The new rules of thought leadership,” Brian Owens, director, drug channel insights, Kantar Retail


• 
  “Visual storytelling,” Sarah Carberry, head of healthcare industry, Google Business Solutions/YouTube


• 
  “Leveraging brand personality and community,” Justin Weigold, client partner, Instagram/Facebook


• 
  “Hidden growth assets that matter to Walmart — TODAY,” Alex Hurd, senior director, product development, growth and payer innovation, Walmart


• 
  “The ultimate insight: Hyper-personalization and localization,” Larry Levin, EVP business development, IRi


• 
  “The blind spots of retailer and manufacturer engagement,” Bill Bergin, group VP health and beauty, Rite Aid


• 
  “The new rules of value creation,” Doug Stukenborg, former VP of OTC, Target

“Each of our speakers possesses a special balance of strategy, value-creation thinking and executional skills that set them apart,” Mack said. Participants in Aug. 5 conference “will have an experience that will help take their sales process to higher levels,” he added.



Coverage of the event will be featured in DSN both in print and online.



To register, clickhere. For more information, contact Wayne Bennett at [email protected] or Dan Mack at [email protected].