Digital Marketing

Gyms, like multiplex cinemas, saw their traffic rise to match the healthy levels of 2019 in December. Then Omicron arrived and set their game plans back.

Neiman Marcus Group is recognizing Women’s History Month through a variety of digital and in-person initiatives and collaborations.

A new shopping/entertainment/educational destination is coming to the Decentraland metaverse platform.

A specialty mall retailer of officially licensed entertainment and music merchandise is joining a hot interactive commerce trend.

REI Co-op is making some major changes to its loyalty offering.

An upscale department store retailer is the latest retailer to launch its own media company.

American Eagle Outfitters Inc. is spreading its wings into Roblox and flying higher with Snapchat as part of its spring campaign.

A new advertising campaign looks to educate Congress and other policymakers on the impact high swipe fees have on consumers, small businesses and the U.S. economy.