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Rue La La opens online dressing room


Rue La La, a leading online lifestyle shopping destination, has launched DressingRoom, a series of boutiques that offer members a one-stop shopping experience the features everything from necklaces and vases to linens and dresses.

DressingRoom offers cross-channel inspiration via themed boards and how-to content. The series kicks off this month with "Bright & Bohemian," followed by "Minimalist Whites" and then "Weekend Casual" throughout the month of June.

"Our members' personal style does not stop in their closets – it touches all areas of their lives," explains chief marketing officer Robin Domeniconi. "The DressingRoom makes lifestyle shopping easy and fun. Showcasing fashion and home elements together inspires our members to embrace their personal style on every level, from the perfect dress to the perfect pillow. Style is not siloed, and shopping for it should not be either."

Fashion brands including Free People, French Connection, Elizabeth and James and Max Mara, as well as interior brands including Safavieh, Pangea and Skyline will be featured within the "Bright & Bohemian" launch boutique, embodying a carefree, boho spirit across both fashion and living categories simultaneously.

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