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Cross-Merchandising

  • Digital ads most effective when they include…

    Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

  • Jet.com ventures into physical retail

  • Makeover complete at L.A. area center

    A formerly troubled center in an affluent community south of Los Angeles has capped off an 18-month, $17 million renovation.   Just two years ago, The Vestar-owned Peninsula Center in Rolling Hills Estates was plagued by several vacancies and an image not in keeping with standards in the community, which has a median household income of $144,000.   Today Orchard Supply Hardware and Ulta Beauty occupy the made-over center, along with new dining options Chipotle and The Habit Burger Grill.  

  • New women’s fashion brand looks to expand

    A brand new women’s contemporary apparel and accessories brand with a French aesthetic is moving fast out of the starting gate.   

  • J.C. Penney in big beauty expansion

    J.C. Penney is expanding its partnership with beauty giant Sephora, online and offline.    The retailer announced it will open 70 new in-store Sephora shops in Penney locations and also expand 32 existing shops by nearly 50% to accommodate more products and services. As part of the expansion, Penney will hire 800 beauty consultants. Sephora shops will be featured in nearly in nearly 650 Penney stores in 2017.  

  • Camper, Westfield, World Trade Center, New York City

    Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations at its new outpost in Manhattan.   The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays.   

  • Target goes big for Mario

    Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

  • Study: Native ads outpace traditional marketing efforts

    Native advertising is significantly spurring in-store traffic — at a more cost-efficient rate — compared to traditional display advertising.  
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