Cross-Merchandising

Anaheim, Calif. – Pacific Sunwear of California Inc. is opening a new pop-up store in the SoHo neighborhood of New York this summer. The two-floor, 10,000-sq.-ft. shop, located at 583 Broadway, opens today and runs through Labor Day weekend.

Denver -- A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.

The Checkout ongoing shopper behavior study polls consumers nationally about their shopping attitudes, shopping behaviors and economic outlook.

INDIANAPOLIS — Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 Izod IndyCar Series. The sunscreen products producer is leveraging the partnership to market its Banana Boat Sport Performance CoolZone sunscreen and Banana Boat Protect and Hydrate Sunscreen lotions. 

NEW YORK — Macy’s is getting ready for its eighth annual national Shop for a Cause charity shopping event, to be held Saturday, Aug. 24, and the retailer is inviting eligible charities to sign up now. 

The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the event has helped raise more than $46 million for thousands of charities nationwide. In 2012, more than 7,000 charities signed up to participate. 

SAN LEANDRO, Calif. — The North Face, the outdoor product company specializing in outerwear, footwear and backpacks, is partnering with state parks around the country to encourage participation in outside activities. 

Simpsonville, Ky. -- Following on the heels of successful outlet projects in Atlanta and Oklahoma City, CBL & Associates Properties and Horizon Group Properties announced another joint venture – to co-develop The Outlet Shoppes at Louisville, in Simpsonville, Ky.

FORT WORTH, Texas — RadioShack has partnered with Maker Media, the creators of Make Magazine, Makezine.com, and Maker Faire, to tap into the DIY market. Maker Media and RadioShack will collaborate on an expansive DIY product lineup, exclusively carried at RadioShack and Maker Shed, including kits, robotics and tools.

For the first time in quite some time, attendees at the International Council of Shopping Centers (ICSC) Spring Convention in Las Vegas (RECon) might be hoping that what happens in Vegas doesn’t stay in Vegas. There is no doubt in my mind that all the signs are pointing to an event that looks very different than the last few years. The convention runs from Sunday, May 19th through Wednesday, May 22nd at the Las Vegas Convention Center, and will play host to more than 30,000 attendees, around 1,000 exhibitors, and a renewed sense of enthusiasm about the future of our industry.

RadioShack is courting the college market and has entered into a five-year agreement with NACSCORP, a subsidiary of the National Association of College Stores.

Under the agreement, the retailer will offer an assortment of consumer electronics and accessories to the nearly 4,000 college store customers NACSCORP currently serves.

Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.

MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.