Cross-Merchandising

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Godzilla returns to the big screen in a few weeks and if the film’s classic representation of the oversize amphibian resonates with audiences retailers could be looking at solid sell through of Godzilla goods.

Jelly Belly Candy Co. will celebrate its American heritage with the introduction of two new patriotic bags of Jelly Belly jelly beans.

The All American mix, which consists of Very Cherry (red), Coconut (white) and Blueberry (blue), is now available in a 3.5-oz. bag that features Mr. Jelly Belly waving the American flag. The 3.5-oz bag of Very Cherry — the top-selling jelly bean flavor, according to the company — now features an updated design with a white gingham pattern and a graphic of ripe cherries that bring to mind summer picnics.

Television show host, actress and fashion designer Kelly Osbourne is spotting trends for PetSmart and its new line of creative grooming services, Pet Expressions and joining the specialty retailer’s omnichannel campaign.

The PetSmart salon touts its temporary, pet-safe chalking, stenciling and feathering services to dogs of all shapes and sizes.

Phoenix – TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services. Osbourne will serve as a “trend spotter” and also offer tips and advice on pet grooming.

The Pet Expressions campaign will include videos and postings on social media sites including Facebook, Twitter and Instagram.

The ANNpower Vital Voices Initiative is a partnership between Ann Inc., parent company of Ann Taylor and Loft, and Vital Voices Global Partnership to empower young women from across the U.S. with the leadership skills they need to affect global progress, invest in their communities and begin their journeys as the next generation of leaders.  

One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.

Consumers can also enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York.

"Spider-Man fans are gearing up for the film and we're casting a web of fun that everyone can enjoy," says Melissa Pawlowicz, senior director of integrated promotions at Kellogg.

Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.

In essence, Chobani wants Americans to eat more yogurt and recently announced six new products to launch in July that extend the brand beyond breakfast.The new products include Chobani Greek Yogurt Oats, Chobani Indulgent, Chobani Kids, Chobani Seasonal, Chobani Kitchen and Chobani Simply 100 Greek Yogurt in key lime and pineapple Coconut.