Cross-Merchandising

Kronos Foods, a privately held, leading manufacturer of gyros and other Mediterranean and specialty foods, has named Howard Eirinberg as the company's CEO.

Eirinberg, who succeeds long-time CEO Michael Austin, now chairman of Kronos Food, joined the company in 2011 to lead all sales and marketing initiatives for the company's wide-ranging operations in meat, bakery, dairy, dessert, restaurant and distribution. Eirinberg is credited for growing sales by launching new products like chicken shawarma into the club and foodservice channels.

The Hain Celestial Group introduced Garden of Eatin' Butternut Squash Corn Tortilla Chips. The gluten-free snack features a combination of butternut squash and organic yellow corn.

Yonkers, N.Y. — Forest City Ratner Cos. has joined Yonkers Partners in Education to create Ridge Hill Academy, a pilot program in which local businesses teach local students about the “behind the scenes” operations of retail management.

Twenty-five students selected from local high schools have just begun the pilot’s third of five 10-week sessions, which take place at Westchester’s Ridge Hill shopping, dining and entertainment center.

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

Livonia, Mich. – A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value. According to the new Valassis Shopper Marketing Report, nearly eight in 10 consumers consider themselves value seekers, self-described as promotion sensitive or price conscious.

Deerfield Park, Ill. - Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" interactive promotion, presented by Balance Financial Prepaid MasterCard from Walgreens. By registering their cards for the promotion, Balance financial card cardholders will be entered in the sweepstakes portion of the omni-channel promotion.  

General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.

Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.