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Cross-Merchandising

  • CVS expands store brand portfolio

    WOONSOCKET, R.I. — Rite Aid has Pantry, Walmart has Great Value and now CVS/pharmacy has added Total Home, a new home care product line available exclusively at CVS/pharmacy stores nationwide, to its store brand portfolio.

    The company is leveraging the store brand offering — which includes facial and bath tissue, paper towels, trash bags, food storage necessities, kitchen and bathroom cleaners, bulbs and extension cords — to strengthen its position among the one-stop shopping key players. 

  • Michaels marches to pomp and circumstance

    IRVING, Texas — Michaels is not the first place you think of when it comes to getting a pair of shoes for graduation day, but the arts and crafts retailer is courting graduates seeking to jazz up their footwear for their big day. 

  • Target opens pop-up dollhouse in Grand Central Station

    New York -- Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. The temporary installation is designed to promote Target’s new Threshold brand and is completely furnished and accessorized with furniture, decor, and housewares from the collection.

  • Just What Madison Ordered

    Madison, Ala., city officials didn't want just any development for its last available commercial tract, a 28-acre property along a major thoroughfare. They wanted to bring in retailers currently unavailable in the area.

    They approached Target and Brentwood, Tenn.-based GBT Realty Corp., a developer known for its Target-anchored developments.

    "Madison told us they wanted Target," explained George B. Tomlin, president and CEO of GBT Realty. "If you help us, they said, we'll participate financially in the development of the property."

  • A Place for Everything

    Irvine Co.'s The Market Place is too big for one city. It sprawls across two. Split in two by Jamboree Road, the southern half of the 120-store, 165-acre center resides in Irvine, Calif. The northern half is in Tustin.

    The huge regional destination center combines open-air lifestyle retail with big-box retail. Nationally known value- and quality-driven store names offer apparel, books, electronics, fitness, groceries, home furnishings and decor, movie theaters, restaurants, various services, sporting goods, toys, and on and on.

  • The Perfect Match: Market and Center

    As part of Von Maur's march beyond its core Heartland markets, in 2008 it opened a 130,000-sq.-ft. anchor store at the 1.1 million-sq.-ft. The Greene Town Center, located in Beavercreek, Ohio, and owned by MPI. That store has become the fashion heartbeat of a vibrant mixed-use destination that was originally built by MPI in 2006, expanded in 2008, and slated to expand again in 2014 with another 40,000 sq. ft. of retail.

  • Getting Physical: Online Retailers Move Offline

    Go offline, young man: That appears to be the mantra of e-commerce merchants these days.

    As competition in the world of online retailing heats up — with Amazon's ever-burgeoning dominance posing the biggest threat — more pure-players are taking the brick-and-mortar plunge. It's a reminder, many experts say, of the strong appeal of the in-store experience — even when stacked up against the convenience of online shopping.

  • Target plays house at Grand Central Terminal

    NEW YORK — Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. 

  • PetSmart, Bret Michaels bring back the 80s

    PHOENIX — Reality television star and Poison frontman Bret Michaels is bringing the eighties back to PetSmart with the Pets Rock collection, a line which has expanded to a throwback, neon-inspired line of apparel, toys and accessories for dogs.

  • Ruffles launches grindhouse ad campaign for new chip

    PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

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