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Cross-Merchandising

  • Mobile marketing with a smoky flavor

    The Johnsonville Big Taste Grill has embarked on a nationwide tour that gives new meaning to the phrase, “mobile marketing.”

  • Home Depot appeals to power hungry with spring promo

    Home Depot’s fifth annual Spring Black Friday promotional event is underway and one of the “Wow,” items being featured is an outdoor product tool system featuring the industry most powerful rechargeable battery.

  • Pinkberry enters Japan; plans 50 stores

    Los Angeles – Pinkberry’s is entering the Japanese market with franchisee Royal Holdings. Japan is the 20th country where Pinkberry will operate stores.

    Royal Holdings who operates 722 restaurants across several brands, both full service and QSR concepts. The partnership provides growth opportunities in the market for both traditional stores and non-traditional venues, with an initial development plan for 50 stores.

  • Online retailer BaubleBar sets up shop in Nordstrom

    New York -- Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

  • Crayola Store, Easton, Pa.

    The Crayola Store envelops customers of all ages in a world of color and fun, immersive experiences while celebrating the breadth of Crayola’s product collection.

  • Alliance Data to launch loyalty-focused credit card for online retailer Venus

    Dallas -- Alliance Data Systems Corp announced that its retail services business, which manages more than 130 private label and co-brand credit programs, has signed a new multi-year agreement to provide private label credit card services for women’s fashion online and catalog retailer Venus.

    Predominantly an online soft-goods retailer, Venus is experiencing double-digit growth by focusing on fashion-forward merchandising trends, expanding into new fashion categories, and appealing to a customer demographic with whom digital channels resonate.

  • Loblaw cuts cheese in record-setting effort

    More than 360 select Loblaw banner stores across Canada nabbed the world record for the most wheels of Parmigiano Reggiano cheese cracked simultaneously, as declared by a Guinness World Records adjudicator. Officially, 1,008 wheels were cracked in more than 360 Loblaw banner stores simultaneously across Canada.

  • Bumble Bee packaging goes retro, marketing does digital

    In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

    Packaging changes among CPG companies are common in an industry where genuine innovation is hard to come by. So a new label, color scheme or pack size tends to elicit a big yawn from retailers.

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