Cross-Merchandising

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

New York -- J.C. Penney has teamed up with NBC’s “Today Show” to display five mannequins created in the image of real Americans in the windows of its store in Manhattan. The mannequins, which include a model of woman in a wheelchair and a male double-leg amputee, were made by Fusion Specialties, Broomfield, Colorado.

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

During the shopping event, back-to-school shoppers will be able to pick from a showcase of fall fashions.

Beachwood, Ohio — DDR announced the grand opening of Seabrook Commons, the company’s most recent ground-up development project located in Seabrook, New Hampshire, a northern suburb of the Boston MSA.

The 380,000-sq.-ft. power center is 96% leased, anchored by Walmart, Dick's Sporting Goods, PetSmart, Michaels, ULTA, Famous Footwear and Five Below, and features a complementary restaurant lineup that includes Panera, Outback Steakhouse and Noodles & Company.

Sears is looking to position itself as the go-to retailer for teens, and to that end has launched an exclusive fashion collection by Seventeen Magazine.

The full collection is available at 450 Sears stores nationwide as well as on Sears.com. Shop Your Way members and customers can shop the collection, enter sweepstakes and explore exclusive content from Seventeen Magazine at shopyourway.com.

New York -- Visa has entered into an agreement with Borderfree, a leading international cross-border e-commerce solutions provider, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan, special promotions from retailers in the United States.

Visa has entered into a partnership with Borderfree, a leading international cross-border e-commerce solutions provider, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the United States.

Sears Holdings’ Shop Your Way membership program and social shopping community has expanded its rewards program with the addition of more than 50 brand-name partners, which means members will be able to earn rewards through more places than ever.

"Members are already shopping for many of these products and services and now they can be rewarded for it," said Eric Jaffe, SVP of Shop Your Way. "Our goal is to make it easy to earn rewards wherever you shop, and our growing partner network shows we are poised to deliver."