Cross-Merchandising

Sobeys is leveraging social media to drive Canadian shoppers to its stores. The operator of retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawton's Drug Stores has enlisted Chef Jamie Oliver for the campaign.

The company’s next #BetterFoodForAll challenge asks Canadians to share their favorite side dish this summer for a chance to win a cooking lesson with Oliver in Toronto. Sides can include coleslaw, corn on the cob, grilled vegetables and fresh salads.

Boston – Wayfair is launching program integration on HGTV shows including "Brother vs. Brother" and "Flipping The Block." This integration is part of a broader partnership, which through program integration and daily sales events on Wayfair.com, lets consumers shop directly from HGTV shows.

By Keith Carpentier, senior business development manager, Tensator
 

Office Depot is kicking off its latest back-to-school campaign — Gotta Get It! — which includes more than 1,000 items for $5 or less in stores and online. The company is also offering a new price-match policy to shoppers year-round to drive traffic to Office Depot and OfficeMax locations.

Plano, Texas – Pizza Hut is launching an omnichannel summer promotion tying in to the upcoming release of the Aug. 8 “Teenage Mutant Ninja Turtles” live action film. In addition to a custom national television spot and special menu items, the promotion features a number of digital components.

Hershey’s Chocolate World immerses shoppers in all-things Hershey. The two-level, 13.000-sq.-ft. store, which has a 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through and entrances styled to resemble Hershey’s Kisses, is designed as the ultimate brand experience. Custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars, make idea photo ops.

CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

In conjunction with its new premium tween brand for girls called I Heart UGG, UGG Australia is planning to launch on July 14 a dedicated e-commerce site that will offer the entire product line called iheartugg.com. 

The line includes footwear, loungewear, accessories and handbags and will be available in the United States, Japan and China. The new brand, the company said, has been designed to not only tap into the tween market but also to foster enduring brand loyalty among customers.