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Cross-Merchandising

  • Bayer reaches for a new Summit — Lexington

    Bayer Properties has announced that it will develop a third member of its signature Summit property brand: The Summit Lexington, a mixed-use shopping destination located in the Lexington, Kentucky’s retail hub. An outdoor fashion center, The Summit Lexington will offer specialty retail, restaurants and residences.

  • PREIT: Matching Mall And Grocer

    Turns out, malls and grocers were made for each other.

    A few years ago, Philadelphia-based Pennsylvania Real Estate Investment Trust (PREIT) renovated Plymouth Meeting Mall in Philadelphia’s northwestern suburbs.

    The renovation replaced an old Ikea on the site with a lifestyle component called Plymouth Meeting Mall’s Plaza Shops, which leads customers to the mall entrance.

    PREIT brought in a 65,000-sq.-ft. Whole Foods Market as the anchor. 

  • Nordstrom rolling out more Topshop, Topman departments; national ad campaign in works

    Seattle -- Nordstrom is expanding its partnership with Britain’s fashion-forward women’s apparel brand, Topshop, as well its men’s unit, Topman. Beginning in September, Nordstrom will add 28 Topshop departments and eight Topman departments in stores across the country.

    As part of the expansion, Nordstrom and Topshop will partner on a national campaign.

  • Whole Foods offers Starbucks Evolution products

    Seattle -- Starbucks Coffee Company is making its Evolution Fresh juice and Evolution Harvest premium brands available at Whole Foods Market stores across the United  States. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.

  • Russell Athletic and Pierre Garcon deliver uniforms to HS football teams

    Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.

    The teams selected were from Thomas Jefferson (Alexandra, Va.), Theodore Roosevelt (Washington, D.C.) and Springbrook (Silver Spring, Md.).

  • Sequential Brands reboots Heelys wheeled footwear

    NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

  • Hollister and Keds team up for exclusive product launch

    NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

    The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.

  • Jelly Belly’s new line is both trick and treat

    FAIRFIELD, Calif. — Halloween may still be a couple of months away, but Jelly Belly Candy Company has unveiled the third edition of its BeanBoozled collection of jelly beans.

    The third edition features new flavors such as Stinky Socks and its twin Tutti-Fruitti and Lawn Clippings with its double Lime. BeanBoozled jelly beans come in 20 flavors — 10 “weird and wild flavors” which look exactly like 10 “tasty flavors,” according to the company. 

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