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Why Some Health-Focused Retailers Are Struggling
By Jeff Weidauer, VP of marketing and strategy, Vestcom International
Healthy is hip. That’s the message coming from most media outlets, as well as consumers in general. Overall interest among Americans in healthful meal options is at an all-time high. Yet, at the same time, some healthy-focused retailers are struggling. Whole Foods Market has seen its growth slowing and has issued lower target guidance to shareholders. Smaller companies like Fresh Market are even resorting to closing stores. What’s going on?