Cross-Merchandising

Academy Sports + Outdoors plans to open four new stores next year in Kissimmee, Lake Mary, Waterford Lakes and Melbourne. Although the sports, outdoor and lifestyle retailer is no stranger to Florida — with an established presence in Jacksonville, Pensacola and Tallahassee — these four new stores are the first in the Orlando area.

In addition, Academy has entered into a multi-year agreement with the Univ. of Central Florida.

Fashionable new product assortments and innovative customers conveniences supported by clever marketing are being used by Sears and Kmart to entice parents and students this back-to-school season.

Chicago – Physical stores continue to be customers’ preferred shopping channel and a place where the most significant consumer and retailer value is created, according to a new report by A.T. Kearney.

The firm’s “Omnichannel Shopping Preferences Study” found that stores play a crucial role in online purchases, as two-thirds of customers purchasing online use a physical store before or after the transaction. The survey covered all age segments — teens, Millennials, generation X, baby boomers, and seniors.

Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multiplatform marketing and social media campaigns through 2015.

"It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”

Dodgeville, Wis. - Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar. Seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week on the Lands’ End e-commerce site.

Boston - Food is a major driver of the American urban experience. According to a new survey of residents of six major U.S, cities by design firm Sasaki Associates, 82% of urbanites appreciate their city's culinary offerings, and a new restaurant is the top reason the majority of them (46%) would venture to a new part of their city.

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

Featured items will be offered at a 25% discount.

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.