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Cross-Merchandising

  • HSN unveils "The Fashion Edit" for fall 2014

    HSN has re-energized its seasonal offerings with "The Fashion Edit," the company's annual fall fashion series, now through September 24.

  • Duck brand unveils scented duct tape

    Duck brand is looking to further engage crafty folks with its latest product: the first-ever scented duct tape.

    Duck Tape Scents are available in six colors:

  • Not Your Father’s Supermarket

    Grocery-anchored centers respond to changing consumer tastes and consolidation

    As supermarket tenants are challenged to meet the needs of an increasingly diversified and sophisticated consumer base, and given the significant trend toward consolidation, landlords are tasked with delivering top-notch grocery-anchored centers — with a diminishing number of anchors from which to choose.

    Add in growing pressure on the grocery segment from competitors in the mass merchandise, discount and even dollar store verticals, plus small — but real — grocery in

  • Simon partners with Glamour and GQ for omnichannel promo

    Indianapolis - Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines. Kicking off in Glamour's and GQ's September issues with a nine-page custom-shot Simon Lookbook insert, the program extends online with significant presence on Glamour's and GQ's digital properties, including his-and-hers videos, which provide an in-depth look into how to wear fall's trends.

  • Express launches mobile promotion with GQ

    Columbus, Ohio – Express Inc. will be using Rich Media Messaging (RMM) technology from Iris Mobile to drive the fashion retailer’s seasonal “Back-to-Business” sweepstakes campaign with GQ Magazine. A combination of both a participant-based sweepstakes and a voting-based contest, this campaign will award one emerging startup entrepreneur with a grant from Express based on public votes.

  • Report: PacSun back-to-school campaign features YouTube stars

    New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

  • Country Club Prep Opens first brick-and-mortar store with further expansion planned

    Atlanta -- Country Club Prep, an e-commerce retailer for preppy apparel, is hosting the grand opening of its first brick-and-mortar store in Charlottesville, Virginia, on Aug. 23. Launched from a basement in 2012 by two former attorneys Matt Watson and Stephen Glasgow, the concept will launch its brick-and-mortar presence at the University of Virginia.

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