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Nordstrom expands SJP collection
Nordstrom’s Sarah Jessica Parker line of handbags and shoes will be sold in five more stores this fall, bringing the total number of stores carrying the collection to 30.
The company announced Monday that locations in Troy, Michigan; Bellevue, Washington; Skokie, Illinois; Austin, Texas; and Newport Beach, California would start carrying the film and TV star’s products. To accompany the expansion, Parker will tour three malls from Aug. 21-23 to promote her line.
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ECRM: Retail circular advertising trends, July 2014
ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains. The start of the back-to-school season saw large decreases in these metrics for both Staples and Walmart across the board. Walmart continued its trend of smaller, less dense, highly-targeted and themed circulars. It barely touched on BTS on the front pages of its July 2013 circulars, with only a small laptop ad and some apparel promotions. 2014 saw a more concentrated effort as early as 7/13, prominently featuring notebooks, glue sticks, and crayons.

